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Webinar: Building Meaningful Connections over Virtual Platforms

With global COVID-19 cases continuing to rise, it is clear that the virus is here to stay – and so are international travel restrictions. For this reason, international trade missions – trade promotion instruments that see delegations of government officials and businesspeople travel abroad to explore markets, develop networks, and make deals – have either been cancelled or postponed.

Sine the need for trade and investment doesn’t fade in a pandemic-stricken economy, officials, businesses, and non-profits are actively seeking alternatives to face-to-face meetings with international markets

Virtual trade missions (VTMs) and online business meetings are an imperfect replacement for in-person meetings. To better utilize VTMs to promote trade between Canada and strategic global economies, we urgently need a better understanding of how best to replicate the benefits of trade missions in a virtual setting and positively represent yourself, your products and your business during an online meeting to continue to create and drive sales.

This webinar is targeted to help manufacturers and businesses continue to adapt to the challenges of doing business online and engage potential customers in a virtual setting.

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