A Niagara-based hair salon with two locations in the region has been recognized on a continental stage for its business practices and innovations — during a pandemic and navigating around two lockdowns since last March.
Celebrating a 25-year anniversary in July, Luca Crescia, Michael De Prophetis, and Ian Hearth from Storm Hair Group in Fonthill and St. Catharines were named as one of the top 200 salons in North America by Salon Today Magazine.
Closed during the most recent shutdown since Dec. 26, the trio and their roughly 40 employees have stayed connected during regular virtual meetings to talk about the toll the pandemic is having on their lives, but to also help each other out and discuss how to adapt once the salons reopen.
“We want to make sure everybody is doing OK,” said Hearth at the Highway 20 location in Fonthill.
One way the group has been applauded by the industry publication is how it manages waste.
Hair that piles up on the floor isn’t simply thrown in the trash. Through a partnership with Toronto-based Green Circle Salons, manes and trimmings are bagged up and sent to Alberta to absorb spills in the oil sands.
Also, foils from highlights and excess hair colouring are recycled.
During the pandemic, with chairs off-limits in both salons, Storm has been selling various products and colouring kits through a curbside format to keep clientele pleased with their appearances and while also generating income.