Rural business a draw for tourism during the pandemic

Rural business a draw for tourism during the pandemic

Kin Loch Farmstead was opened by the Plante family in July of 2019, a year after they relocated from New York City to the Town of Cambria. The crop they are most invested in is lavender, which is picked by paying customers for a few weeks during the summer.

The Plante’s envisioned a life away from the fast paced city streets and one where they could show their children the importance of nature, as well as hard work.

But when the economic effects of COVID-19 hit the shops, restaurants, businesses and manufacturers of Niagara County, it didn’t spare what has been long been one of its center attractions – it’s natural and rural character.

For people like Alexandria Plante, the year has been a loss financially, but a triumph in learning how to do what farmers have always done – diversify their revenue. She talked about what she’s learned from COVID-19 and what that means for her stewardship of the land.

“It’s stressful as a business owner, because you’re liable and you can get fined and – even if people come into your establishment and they’re not following the rules – you as a business owner are liable,” she said.

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