Janine Tessmer

Janine Tessmer leads strategic marketing initiatives that promote Niagara as a competitive location for business investment and resident attraction. She develops integrated marketing strategies and campaigns that bring together brand storytelling, digital advertising, web and social media, content marketing, public relations and partner engagement to advance Niagara’s economic development priorities.

With more than 15 years of experience in municipal government, public sector communications and digital marketing, Janine brings a practical understanding of how strategic marketing supports economic growth. Her background includes communications leadership roles with Niagara Region, the Town of Fort Erie and the City of Burlington, where she provided senior-level advice, led corporate and community-facing campaigns and supported major municipal initiatives.

Janine also brings agency-side experience in social media strategy and search marketing, having led digital campaigns for national and international brands across a range of sectors. In this role, she managed paid advertising budgets across multiple client accounts totalling more than $2.2 million. Her expertise in brand management, performance measurement and integrated campaign delivery helps position Niagara’s assets and opportunities for investors, businesses and prospective residents.

Janine is a Niagara College graduate with diplomas in Journalism and Public Relations. She is also Accredited in Public Relations (APR) through the Canadian Public Relations Society. Her work has been recognized with multiple CPRS Awards of Excellence, including national awards for digital and marketing communications campaigns.